Facebook is reportedly testing the cross-posting of Facebook Stories to Instagram instead of only Instagram to Facebook. This means that the two apps could finally sync up Stories already viewed, thus making it easier to maintain activity in the social platforms and thus enhance the reach of the Stories.
You can now post Facebook Stories To Instagram
Once the feature is launched fully, the cross-posting could help social medial users and managers save time while at the same time maximizing views. Similarly, it could enhance the total available Stories on Instagram so that the algorithm has various options to pick from when it comes to ranking what to show first. However, this change could be seen as an invasive injection of Facebook’s identity into the photo-sharing app.
Since late 2018 Facebook has been increasing into dominance on Instagram after its co-founders left as their autonomy declined; already, Facebook has pasted an “Instagram From Facebook” title on Instagram and also included an Open Facebook tab on the settings menu. The cross-posting of stories was first introduced on Instagram in 2017, which allowed Facebook to take advantage of the popularity of its content.
Jane Manchun revealed about the cross-posting feature
Renowned reverser engineering expert Jane Manchun Wong first shared with the public the testing of the feature. Wong is popular in discovering social media features before its release. If you want to post a Facebook Story, you can click on the Privacy to check who you are sharing it with. Also, the company has said that the Share To Instagram button, which will turn on cross-posting of the post you are sharing as well as other future posts.
A company spokesperson confirmed the cross-testing of the feature, which will enhance the sharing of moments with friends and family because users have different audiences on Facebook and Instagram. The spokesperson indicated that the company will continue exploring ways of improving and simplifying how Stories work on its platforms. This means the feature has passed the internal prototyping stage, and now it’s ready for testing widely.