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The internet advertising world witnessed the reported earnings of two dominating companies, and the results were poles apart. Alphabet, Google’s parent company reported major earnings on Monday. The stocks soared more than 5%. The company posted a great revenue growth. They also managed to please Wall Street by spending slightly less drive traffic to its ads and search engine than what was expected.

On the other hand, a massive stock crash was caused by Facebook’s disappointing earnings on Wednesday. The company shed more than 19% to $173.75 after a second-quarter revenue miss and daily active user count. The shares fell on Thursday before ending the session at $176.26. As of Wednesday, its market capitalization ended at $630 billion. This plunge was the ugliest single-session decline since the company went public in 2012.

The opposite reports of both the companies not only highlighted their similarities but also their differences. Some similarities include both the companies have apps with more than a billion users and both mostly earn revenue from advertisement.

Facebook is newer and still growing, compared to Google. But when it comes to ads business, it is growing faster than Facebook – 42.2% year-over-year growth in Q2 compared to Google’s 23.9% ad revenue growth.

Alphabet, on the other hand, is way more diversified than Facebook. The company not only offers popular advertising products that can boost your business, it also has new business models that have been showing real potential for growth.

But, at the end of the day, the reason why Alphabet is stronger than Facebook is that it offers more billion-user services. Each seven of Google’s services like Android, Play Store, YouTube, Maps, Chrome, Gmail, and Search have more than a billion users every month. Each of these apps serves Google ads and the Android mobile OS gets those apps to new users every month.

In the contrary, Facebook has only four services that provide this level of usage – Whatsapp, Messenger, Instagram, and the main Facebook app.